3-week course: Virtual Donor Cultivation


The non-profit industry is changing forever and becoming increasingly more virtual.  How we interact with our audience will not be the same any time soon, so it is time to adapt our donor cultivation activities. If you are struggling to figure out how to maintain fundraising momentum with your major gift donors in a virtual world – this course is for you. COVID19 may have changed the way we engage with our donors forever, but the principles of good fundraising cultivation still apply.

Learn how to transform your current cultivation and fundraising activities for a virtual world. In this 2-week course, you will create cultivation strategies, adapt existing activities and create new born-virtual activities. Take some time to wrap your head around virtual engagement and you are guaranteed to have renewed energy and creativity to plan virtual cultivation opportunities for major gift donors. By the end of this course you will be more effective at creating new donor engagement opportunities and getting your team onboard to engage virtually.

This course is eligible for 3.0 CFRE Continuing Education points.


Topics for this course

14 Lessons03h

Foundations and Principles of Donor Cultivation?

Principles and strategies for good donor cultivation
Welcome to Virtual Donor Cultivation00:2:46
What is donor cultivation?00:12:21
Cultivation Strategies00:05:33
Most Impactful Cultivation Activities00:10:15
Virtual Cultivation Context00:05:20
What makes for impactful donor cultivation?

Taking inventory and deciding what to keep, discard or adapt

Implementing new ideas and getting your team onboard

About the instructor

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1 Courses

3 students

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