Strategic Donor Cultivation


Donor engagement requires intentional cultivation activities in order to be successful. Learn how to identify strategic cultivation activities, build cultivation plans and assess the amount of engagement needed to solicit a major gift. Whether you have worked with a donor for years or just met them, this course will show you a clear path to fostering meaningful relationship with donors. It also includes step-by-step guides to creating a cultivation menu of activities and cultivation plans, as well as a sample cultivation plan.

  • Identify cultivation opportunities
  • Evaluate the impact of cultivation activities
  • Develop a system to score donor engagement
  • Build cultivation menus and customized cultivation plans

This course is eligible for 1.0 CFRE Continuing Education Points.

Topics for this course

4 Lessons

Strategic Donor Cultivation

Prospect Research Basics00:13:00
Donor Cultivation Menus00:38:00
Step-by-Step Guide: Building Cultivation Menus00:5:00
Sample Cultivation Plan00:03:49

About the instructor

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9 Courses

15 students

Strategic Donor Cultivation

You must have a membership plan to enroll in this course.